How to unlock the potential of hybrid events in B2B marketing

2021 looks set to be the year of hybrid events, with technological maturity, audience familiarity and pent-up demand for face-to-face interaction combining to create perfect conditions for this new event format to come of age. But the term ‘hybrid event’ is ambiguous, encompassing a broad range of format, technologies and audience opportunities – so how do you create the right hybrid event structure for your B2B marketing needs?
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