• marketingweek.

Programmatic is an essential and powerful component of any marketing budget. However, it often involves many layers of technology that can lead to an opaque ecosystem and thus wasted ad budgets and time. In order to combat this lack of transparency, advertisers have developed multiple approaches to their programmatic buying. From taking the strategic lead with their agencies via analytics and data ownership to full in-house programmatic trading, there is a spectrum of ways advertisers are taking
Read more...