Turbocharging ABM: Optimizing the Tech Stack for Account-Based Acceleration
Account-Based Marketing (ABM) has taken the B2B world by storm. Marketers are building out programs and ABM ROI is higher – often double or more – than any other type of marketing. But most of us are still just getting started and figuring out the ABM tech stack is no simple task. How do I build the right foundation? Manage the data? Create compelling experiences? Tap into the power of AI? Orchestrate marketing and sales collaboration?
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