B2BMX ABM in Action – ABM Start Up to Scale
As more B2B marketers embrace account-based approaches, we’ve finally gotten rid of the misconception that ABM is only for big teams with big budgets. In fact, marketing teams of any size and scale can use account-based approaches — and we’ll show you how. Join Devon Watts and Allison Dyer from RollWorks as they walk you through the ABM playbooks of real teams, ranging in size from 2 marketers to 200.
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