• Adelphic
• 17 May, 2021

Between the death of the third-party cookie and an ongoing global pandemic causing many brands to pause advertising spend — programmatic marketing has been flipped on its head. As marketers begin to adapt and change strategies across campaigns, privacy, transparency and longevity have come front and center. While the supply chain gets more organized and as first-party data becomes a necessity, we’ll hear from executives as they outline the path to normalcy.
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