Human-Centered Design: Moving From Transaction to Attraction (B2B Marketing Series)

Throughout her storied marketing and PR career, Stephanie Moritz has ushered big name brands—including ConAgra Foods, The Hershey Company, and Jim Beam—to household name status. In 2015, she joined the American Dental Association as its CMO—without a background in associations, non-profits, or dentistry. But her industry perspective has radically reconstructed the ADA’s
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