Whitepapers

Examining the relationship between B2B sales and m

This definition can refer to a number of different practices, including collaborative/joint KPIs, re
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7 Customer-Centric Marketing Trends in the B2B Spa

There is a misconception in the B2B space. Many marketers and sales professionals assume B2B transac
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Business Marketing Management: B2B

The rising importance of the fi eld can be demonstrated by several factors. First, because more than
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THE 6TH ANNUAL B2B MARKETING DATA REPORT

Over the past few years, Dun & Bradstreet has routinely taken the pulse of B2B sales and marketing
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The Rise of Revenue Marketing

B2B performance marketers (myself included) have spent the last five years perfecting lead generatio
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Marketing Tactics to Increase Millennial Floral Pu

The American Floral Endowment and the Society of American Florists recently released a report called
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A REVIEW OF LITERATURE ON SOCIAL MEDIA MARKETING S

Social media marketing consists of an attempt to use social media to persuade consumers that one's c
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