Mobile now represents 20.3% of overall Facebook ad spend, with Google’s Android dominating the marke
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What’s the hardest part of starting Facebook advertising? For many businesses, it’s simply deciding
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At their core, B2B marketing and traditional direct-to-consumer marketing are quite similar. After a
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millennials are single-handedly the nation’s largest living generation with ages ranging from 21- 37
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With a new year bringing new challenges, marketers are exploring strategies such as referrals, searc
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To understand how large the challenge is and actively monitor the major shifts and swings, McKinsey
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represent the aspects of selling virtually that are most different from a face-to-face approach. For
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