The International Research Conference is a federated organization dedicated to bringing together a significant number of diverse scholarly events for
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#DMWF heads to take over Olympia National, London as we bring you the best event yet! The definitive event for marketing professionals and the future of marketing tech is a must-see conference and exh
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FOMO (Fear Of Missing Out)? No need for that at growth marketing SUMMIT. You can't miss a thing as all talks are taking place one after the other. We have 10 TED-style talks on the agenda that provide
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The International Research Conference is a federated organization dedicated to bringing together a significant number of diverse scholarly events for presentation within the conference program. Events
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In the foggy landscape of B2B marketing technology, where are you? Where do you strive to be? Those are the questions we’ll be addressing in this on-demand webinar.
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Despite impressive advances, many organizations establish generative AI (GenAI) policies or steering committees that focus too much on managing risks at the cost of innovating in a
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For chief marketing officers (CMOs), 2024 is a year of opportunity and challenge. As inflation and interest rates stabilize, CEOs are hungry for growth. However, suppressed marketing budgets mean that
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Every paid media platform has some degree of algorithmic optimization. These algorithms choose who sees your ads and at what cost. But if you are like most marketers, understanding how,
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By 2026, nine streaming services will generate over $1 billion in ad revenue, up from just two in 2020, according to EMARKETER’s forecast.
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B2B marketers are always looking for the next best thing to get their messaging across, but as it turns out, that channel already exists in their inbox. Amidst budget cuts, a quickly evolving digital
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Developing and delivering on a marketing strategy to drive profitable growth has never been easy. However, chief marketing officers (CMOs) now face mounting pressure to not only
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Today’s marketing function has been resilient amid waves of disruption, thanks to its ability to adapt to deliver for its wider organization. As the frequency of disruptions increases, the impact on m
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We’ve talked a lot already about lead generation, but what exactly is it and why should it matter to you and your business? Lead generation describes the marketing process of developing and capturing
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At this point, you got a potential buyer (lead) on you website. Irrespective if they landed on your content page, landing page, product page, or a home page,
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B2B marketers know how much technology has changed the way that customers interact with brands. Digital is the backbone of our marketing strategies, with a multitude of channels to think about and an
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The aim of the CMEx Project is to provide practical knowledge of modern marketing through the implementation and testing of the innovative method of Content Marketing in Poland, Malta, Austria and Ita
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Transform your small business with these game-changing AI tools! From startup to scale, discover how artificial intelligence can save you hours and boost your productivity. Perfect for entrepreneurs,
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In today's video, we gonna look into how to generate leads for digital marketing agencies. We have worked with many fortune 500 companies and generated millions of dollars for our clients by getting t
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How can marketing really make a difference for manufacturing companies, leadership consultants, or service providers? Let’s check out some B2B marketing examples—we hope they inspire you like they did
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Content marketing is the process of creating and distributing content to attract and retain customers. You’re creating blog posts, videos, podcasts, or whatever, promoting it, and your content’s job i
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As you develop your branding strategy, it’s smart to consider marketing psychology and understand how certain tactics can impact your customers’ shopping behavior. Aligning content with human behavior
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Inbound Marketing is about useful content. Inbound Marketing is user-initiated, which means that your user/reader is willing to share their contact details with you to be in touch and be informed
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The results of our AI in Marketing Pulse Survey are in: 51 percent of marketers surveyed are using generative AI tools to drive the business, and 23 percent use them frequently.
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Artificial intelligence (AI) is a rapidly growing field that is being used in a variety of industries, including computer and technology, financial services, healthcare, education, and retail. The mar
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In childhood, we exhibit an innate understanding of target audiences by asking one parent for a treat, knowing the other will refuse. We choose the one most likely to say yes because it’s the easiest
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How do you get more leads for your marketing agency? In this article, we’re sharing 9 different agency-focused lead generation strategies you can experiment with, plus a few common mistakes to watch o
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The more, the merrier,” said no marketing executive ever while staring at an overloaded performance dashboard. Pageviews, traffic, conversions — plus a dozen more metrics that essentially tell the sam
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The world of digital marketing has changed a lot in the last few years. The COVID-19 pandemic disrupted whole industries across the world, there’s been a surge in remote work and people choosing to f
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Try to imagine the helicopter attack in “Apocalypse Now” without “Ride of the Valkyries” playing in the background. It’s almost impossible.
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Artificial intelligence (AI) is opening up a world of possibility for businesses across all sectors. Supporting a host of professional services, from data processing and research to content creation a
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A chaotic rollout for AI Overviews in search didn’t hurt advertiser demand in Q2, though YouTube missed analysts’ growth expectations.
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There’s never been a more complex or exciting time to be a CMO in pursuit of business growth. Integrating AI into the marketer’s skillset is “a once in a
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That simple message kicked off a whole new era in advertising, which rapidly evolved into the industry we know today, covering everything from search ads and social media promotions to programmatic an
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The marketing technology (MarTech) ecosystem is evolving at an unprecedented pace, with strategic partnerships playing a crucial role in shaping the future of digital marketing.
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Despite ongoing challenges with TV advertising like viewership fragmentation and measurement concerns, brands still gravitate toward the channel, with over $4 billion having been invested by 931 first
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Multichannel marketing remains a key to campaign success. However, as consumers’ attention continues to fracture, knowing which channels to utilize has grown increasingly complicated. Creating an effe
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