Whitepapers

ACCOUNT-BASED ADVERTISING

If you’re like me, and many of our fellow B2B marketers, you’re facing increasingly well informed—an
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THE TRANSFORMATION OF PREMIUM OTT VIDEO: AN AD BUY

The video, TV and advertising industries are going through a stunning transformation, driven by new
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Email Addiction Research Report

As an email marketer spending hours working on email, it is easy to stop seeing email the way consum
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AN INTRODUCTION TO LEAD NURTURING

“Lead Nurturing” sometimes goes by other names: marketing automation, drip marketing, auto-responder
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7 Tips to Boost Lead Nurturing Email Results Immed

: People at this juncture are searching for ideas, tips, and resources to help them answer questions
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IAB internet advertising revenue report

Commissioned by the IAB and conducted by PricewaterhouseCoopers LLP on an ongoing basis, with result
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A NEW FRAMEWORK FOR MEASURING RESULTS IN SOCIAL ME

Business Must Adopt A Measurement Framework For Success. The rapid evolution of the web and digital
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