Whitepapers

GUIDE TO DIGITAL VIDEO ADVERTISING

IAB Digital Video Center of Excellence—a dedicated unit within IAB—is devoted to the advancement of
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DYNAMIC AD INSERTION Server- and client-side ad in

Server-Side Ad-Insertion is a technology to insert ads dynamically into video content. It allows a s
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Getting started with Google Ad Manager’s Dynamic A

Television continues to offer the ultimate viewing experience—the big screen, enhanced sound, and hi
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Best Practices for OTT Dynamic Ad Insertion

HTTP adaptive streaming (HAS) has become the de facto mode of delivering content for over-the-top (O
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Social Media Marketing

Praise for Social Media Marketing: The Next Generation of Business Engagement “Social media has beco
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Social Media Market

In a world of rising digital content consumption where traditional media resources are losing their
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Five Ways to Improve Your Digital Media Effectiven

The world is awash in advertising, and the Internet is drowning in it. According to a recent ComScor
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