• Martin Roll

The face of business in Asia is changing faster than one can blink one’s eyes. Asian companies that used to be back-end workhorses, manufacturing consumer goods cheaply for Western companies, are slowly realizing the benefits of branding. A case in point is Pantech, a South Korean firm which began by selling pagers in the early 1990s. By the end of the 1990s, Pantech was selling mobile phones as an original equipment
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