2018 B2B Marketing Mix Report
Now in its eleventh year, the B2B Marketing Mix Report by Sagefrog Marketing Group compiles data from a survey of B2B marketing professionals in healthcare, technology and business services industries. This report serves as a strategic planning tool to help marketing professionals optimize their marketing programs through emerging and competitive trends to maximize marketing ROI in the year ahead. A majority of those surveyed work for B2B companies, with one in five also serving consumers.
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