What is false advertising and what can be done about it?

False advertising is prohibited under federal statutes, principally the Lanham Act, and also under the laws of most states. False advertising is typically defined as a false or misleading statement in an advertisement, a commercial advertisement, about one's own products or about the products of a competitor, and one needs to prove that the statement was false or misleading, that it was in interstate commerce, if under the Lanham Act, and that it has a tendency to influence purchasing decisions,
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