• Y. M. M. Bishop
• 13 Mar, 2019

Programmatic Sampling: A User’s Journey. Programmatic sampling is a term coined by Qriously to describe the method of using the programmatic advertising space to carry out surveys. We have designed and built a platform which allows us to bid for the space, impress users with an initial question, and then ask those who choose to interact a full survey. None of our respondents are incentivized and are from the general mobile audience;
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