The No-Nonsense Guide to In-App Advertising
A clear trend is emerging in the world of smartphones – people want
free apps. According to data from Statista, only about 5.8% of the apps
downloaded in the Google Play Store are paid for.1
As free app downloads grow, developers want to know the best way to
sustainably fund their businesses. In our last guide, we covered all of the
different monetization models an app could use to make money. One model
that fits with the free app trend is in-app advertising.
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