• Netmining

Big Data can seem like a nebulous buzzword, but it’s more than some new jargon. At IgnitionOne and Netmining, we focus on digesting big data to create smart data that we can act upon for marketers. There’s a lot more data at our fingertips now both directly from consumers and from various 3rd party sources, and it’s our duty to figure out how we can apply data (big or small, aggregated or segmented) to positively impact consumers and their lives. We also can’t forget the human element – those an
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