• Jennifer Dimas
• 12 Mar, 2019

The B2B purchase journey is complex. Vendors juggle on average 6.8 stakeholders per purchase, who consult 6 channels each and remain anonymous for most of the purchase journey. As a vendor, you might ask: READY? SET GO! • How do I reach anonymous stakeholders? • How do I help stakeholders reach a consensus? • How do I deliver relevant messaging at each purchase stage?
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