THE FUTURE CUSTOMER
he start of lockdown was for many a rapid and brutal change to everyday living. Work and education took on a very different look as people congregated at home in their household bubbles. Bricks-and-mortar retail simply shut down and typical customer habits were upended overnight. Research from Superdrug parent A.S. Watson showed that in a global survey of 22,000 people in 20 markets, post-COVID-19 more than 80 per cent will continue to shop online; however, almost 100 per cent would go
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