• Adam Needles

How often have you seen marketing report outstanding results while business growth goals are not being met? When it comes to measuring marketing's impact on sales and revenue, stellar performance against KPI's doesn't always tell the whole story. ANNUITAS recently surveyed more than 200 business leaders across departments to classify marketing leaders by expertise and focus, and then asked business leaders across the organization to evaluate CMO performance. In other words, what does the rest
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